Beauty Supply Academy Courses
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Retailing Basics 101
This class is designed to give each student a general understanding of the basics of retail. It will lay out the dynamics, environment and customer expectations of retailing so owners can have an understanding of what a store actually is. |
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Learning the Industry 103
This class is designed to give each student a concise understanding of the beauty industry and the beauty supply sector. It will give crucial insight into what can be expected as a retailer, the language of the industry and what makes it go. |
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Preparing for Ownership 105
This class is designed to prepare each student for retail ownership. It highlights the attitude, dynamics and resources necessary for success. It uncovers pitfalls while placing an emphasis on the owners’ role, resolutions and expectations for the store’s success. |
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Product Knowledge and Categories 107
This class is designed to lend insight into the types of products customers will expect to purchase and an overview of what each product is designed to do. It reveals store categories and where each product fits in the larger scope of the operations. |
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Legalizing the Business 110
This class is designed to educate the student on how to best construct their business for maximum protection. It will help each owner determine which legal structure is best for them and how to position for growth and minimize expenses. |
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Budgeting for Start-Up 111
This class is designed to help each student allocation of liquid assets and other resources for a successful start-up. It will also help each student determine how to determine a budget for their store. |
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Forecasting Location Performance 113
This class is designed to teach each student how to properly identify a winning location. It will show students how to see beyond tricky or misleading cues that many assume would lead to success. |
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Lease Negotiation 115
This class will teach students how to agree to a lease that would provide full owner protection while minimizing traps. It will ensure the owner understands the language for a retailing lease and how it should be constructed to benefit the owner and the store’s profitability. |
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Retail Logic Layout 131
This class is designed to teach the student the proper techniques to laying out a beauty supply retail store. It will incorporate techniques from product placement, product categories and more. |
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Point of Sale Training 151
This class is designed to give each student the proper training on point of sale management and operations. It will give each student immense knowledge on the art of managing customer transactions, employee profiles and inventory management. |
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Inventory Management 171
This class will teach each student how to manage inventory of perishable items. It will discuss aging, homogeneity, and customer fulfillment through the supply chain. |
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Systemizing Techniques 191
This class is designed to give each student an advanced understanding on how to design, develop and integrate the multiple systems in the business. It will educate the student on how to manage each system independently and collectively. |
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Troubleshooting a Failing Store 202
This class is designed to teach each student how to identify failures in store operations, market potency, average transaction level and more. Students will learn how to identify and rectify failing operations by quantifying the problems. |
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Market Analysis and Competition 301
This class is designed to give each student the ability to assess possible markets, how to enter, compete and possibly exit. It will also discuss the importance of niche and how to establish winning ones for retailing. |
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Branding and Marketing Techniques 303
This class is designed to help students extract ideas for brand positioning and help them to implement branding techniques into their business. |
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Science of Retail Sales 305
This class is designed to teach each student how to sell in a retail environment. It reveals the key components of what leads to high sales in retailing and what doesn’t. |
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Retail Online Selling 307
This class is designed to teach each student the art of capturing online sales. It will educate the student on the elements of e-commerce and how to participate in the cybermarket. |
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Understanding the Balance Sheet 309
This class is designed to help each student understand the real measure of a profit and loss. It expounds on how to effectively price products and services where profits can be realized. It will examine fixed, variable and carrying costs. |
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Store Management: Opening, Operating and Closing Procedures 310
This class goes into details on managing the store. It focuses on the procedural steps of opening, operating and closing. |
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Effective Customer Service 313
This class focuses on the critical incident (customer interaction) of each store. It teaches each student how to satisfy customers, recovery service, become an urgent servant and prioritize customers and tasks. |
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Manager Training 315
This class is designed to teach each student how to develop a productive manager. It allows students to distinguish between management and employee roles and how managers are expected to operate in the workplace. |
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Employee Training and Orientation 317
This class is designed to teach each student how to indoctrinate new employees on their team. The emphasis will be placed on the key elements of employee management: hiring, inspiring and firing. |
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5P’s to Employment Success: Punctuality, Productivity, Performance, Privacy Preparation | Store Growth or Expansion 320
This class is designed to teach each student how to recognize when it is time to grow or expand. It trains the student on qualitative and quantitative measurements. |
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Multi-Store Operations 330
This class is designed to teach each student how to operate multiple stores productively. It includes a critical analysis of systems, resources and oversight. |
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Capital Acquisition Techniques 350
This class is designed to teach students how to acquire capital and what size the request should be. It provides resources and different options each student must consider to ensure invested funds can be realistically returned. |
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Operations Finance Management 370
This class is designed to give each student the proper insight on how to manage the cash flow, credit availability, and expenses of the business. It will enhance the student’s understanding of when and where funds should be placed and when and when not to make expenditure purchases. |
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Store Leveraging 390
This class is designed to teach each student how to make the store an asset beyond basic retailing principles. It will display how revenues can be generated through multiple means. |